Citibank Offers & Wallet

Employer : Critical Mass | Digital Experience Design & Marketing Agency

Client : Citibank

Role: Associate Director of User Experience at Critical Mass

Project Year: 2015

About: Critical Mass (CM), a global interactive agency, hired me to interface with Citibank’s executives and teams. My objective was to unite Citi’s product teams, who were all working on similar products independently. The goal was to unify their technology products under a single umbrella as part of their “Global Mobile Natives” initiative. I coordinated and rans workshops for Citi stakeholders and synthesize results, producing conceptual vision maps and product flows. 

Citibank Offers & Wallet

Critical Mass & Citibank

WSJ Redesign – Personalization

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WSJ Streaming Stories

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WSJ Map of the Market

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DJX News Data Platform

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Dow Jones Chat Platform

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WSJ Investor Center

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WSJ Financial Tools

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Meta Data plugin for Méthode publishing software

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WSJ Retirement Planner App

The Wall Street Journal, MarketWatch and Dow Jones

Universal WSJ & DJ Log In

The Wall Street Journal

WSJ System Map

The Wall Street Journal

Tumbleweed’s: No Man’s Land

www.tumbleweed.me