VREX Lab – AR/VR social – Design Sprint

Startup: VREX Lab – KYDY
VC: Bluepoint Partners
Role: UX Advisor / Sprint Master Facilitator
Year: 2017

About: VREX has been working on AR/VR location based social networks and content. They have two teams with one in Seoul and the other in Shanghai. They were building two separate apps for each country and AR/VR market was changing rapidly at the time. They needed a way to make their cross border teams function better and figure out the correct pivots to make in the changing market. They had all their teams gather in Shanghai and invited me out to work with them for a week. I introduced the design sprint process to them and how they can use it to test their markets quickly and keep the their team aligned.