
Startup: East Control – Pockestra
VC: Bluepoint Partners
Role: UX Advisor / Sprint Master Facilitator
Year: 2016
About: East Control was working to launched second phase MVP app Pockestra which simulates practicing with a orchestra for solo musicians. They wanted this next version to include their business model / payment program. However they debating about which system to use, so I introduced to the team the design sprint process to help them make better decisions based on actual user testing. This was their first design sprint and I impressed with team’s ability of successfully finishing all 5 days of the sprint.