VC: Bluepoint Partners
Role: UX Advisor
About: Beflex developed personalized wearable coaching solution for all runners. They were finishing their hardware prototype and working on the software/app aspect to their wearable. They were trying to figure out what kind of metrics user actually wanted to see for their post run analysis. This was a good opportunity for the team to try out design sprint process and learn how to engage user testing to find the answers (rather than guessing). The team took my guide materials and ran their own design sprint.