About Greg

I’m a Principal UX Specialist at Bluepoint Partners that focuses VC investments within deep tech sectors. I work closely with our portfolio of startups accelerating their product development growth, strategies, and global market expansion. I also evangelizing user centric (UX) design and processes for our startups as well within startup communities in Korea and globally.


My background as computer science engineer coupled with design & art has led me pursue my UX passion and work across many industries and with many technical minded people and visionaries. Some would say I wear many different “hats”, jack of all trades, or master of none. I normally say I like to figure out the way things work and how people play and interact.


At The Wall Street Journal and Dow Jones, I led UX Design for the research & development department, which involves both consumer and global institutional-level audiences. At the international design agency Critical Mass, I was a lead architect for their client Citi Bank redesigning their global mobile platforms for iPhone and Android. My experiences also include working for JILA at the University of Colorado, NIST (National Institutes of Standards and Technology), Columbia University, Stanford University, and the University of Amsterdam.


The crux of my job in academia, VCs, startup accelerators, media companies, design agencies, startups, and tech companies has been to expand design & development outlets through different mediums, tools and methodologies. Similarly, I believe that a revisioning of the relationship between technologies and users can change the way people learn, play, and interact.


Feel free to reach out to me if you have questions or would like to work with me. For more details of my work history please check out my CV


You can also follow me:
Linkedin or Twitter: @waythingswork

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